Traffic holds the TV rights to all the most important football tournaments in Latin America: Copa America, Brazil's home World Cup Qualifiers, Copa Libertadores, Copa Sudamericana, South-American Under-20 and Under-17 Championships, Concacaf World Cup Qualifiers and Uncaf tournaments.

Traffic Sports head Quarter is located in the city of São Paulo, Brazil. The company holds the worldwide marketing and broadcasting rights to all major soccer tournaments in the Americas, such as Copa America, South American World Cup qualifiers, Concacaf World Cup qualifiers among other events.