Traffic Group commercializes sponsorships for the continent's main football tournaments.
Major multinational companies are Traffic partners in these events, which are
broadcast to all continents. The Copa América (America Cup) in Argentina, for
example, was viewed in 185 countries, with an accumulated audience of over 4 billion
viewers. Traffic relies on specialized professionals in each organizational and
broadcast stage, delivering to the events and their sponsors, all the
visibility and credibility necessary for success.