• PANASONIC
  • CHALLENGE
    Place Panasonic side-by-side with the Brazilian national pastime: Football.

    SOLUTION
    In 2009, Traffic negotiated the terms of contract with Neymar a then rising star in Brazilian Football.

    RESULT
    The first non-sport product endorsement of an athlete who became a reality in national football. Traffic negotiates Neymar´s contract with Panasonic since 2009. Definitely a successful case study.

    
  

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