• Challenge
  • Organize the most important football event in the Americas: the Copa América (America Cup) Argentina 2011. Increase the competition?s international visibility, strengthen communications, maintain and bring major companies and optimize their sponsorship rights.


  • Solutions
  • Traffic assigned professionals to each organizational, operation and transmission stage of the event. 

    Created activations for major sponsors: Mastercard, Santander, LG, Kia Motors, TelCel, Canon, Petrobras, Coca-Cola, Ambev, Seara and Unicef. 

    Organized the FAN FEST, an event where the games were broadcast live, alternating with shows with local and international artists at the Praça San Martin (Plaza), in Buenos Aires.


  • Result
  • The sponsor activations were a success, the Praça San Martin was completely full for the FAN FEST and the 2011 Copa América (America Cup) was watched by viewers in over 200 countries, with accumulated ratings of 4 billion viewers.

  

  • Vídeo - COPA AMÉRICA ARGENTINA 2011
 

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