Traffic has been an active player in sports marketing for over 25 years, offers communication solutions that add value to its clients’ and partners’ brands in sports events and other media and entertainment actions. Leader in the segment in Latin America, Traffic goes beyond the continental borders in promoting and marketing sports events. The Traffic Group is also active in North America, Europa and Asia, taking to local consumers the major football competitions of the Americas. Traffic holds the transmission rights for the best championships of the continent and also offers solutions in the areas of media and entertainment through TV 7 Vídeo Comunicação.

With an increasingly broader presence, Traffic also created the Desportivo Brasil, a club and company to find and prepare promising newcomers of the Brazilian football to pursue careers in other clubs of Brazil or abroad. Furthermore, it manages a group of shareholders to invest R$40 million in hiring football players that will play in large clubs. Consolidating its reputation as a communications company, in recent years Traffic Group made important investments in other areas, always in the interior of São Paulo – especially in TV TEM, a network of four TV broadcasting stations affiliated to the TV Globo Group, which reach 318 cities and towns, and the newspaper BOM DIA, a daily with five regional editions.